Strategy, research, and community are at the heart of my design systems.

I turn your story and community insights into strategic, research-driven designs that truly connect with your audience. By blending deep research, strategic thinking, and real voices from your community, I create authentic brand experiences that are not just seen, but felt. My goal is to make your brand resonate where it matters most: with the people you want to reach.
A photo of Aurora interacting with her team.

Bridging Research, Community, and Digital Design

As web director for the Project for Sanitation Justice at San Diego State University, I served as the bridge between interdisciplinary research teams and the public. I collaborated with tenured professors, public health researchers, students, and nonprofits to translate complex research and policy recommendations by the Project for Sanitation Justice team for the state of California into clear, accessible digital experiences. My responsibilities included analyzing transcripts from community engagement, coding qualitative data into meaningful categories to inform our strategy, and developing scalable design systems. I also created instructional resources to guide students in optimizing and submitting digital assets for web exhibits, ensuring smooth collaboration and consistent quality.

Measurable Growth, Meaningful Outreach

I launched a new website that dramatically increased targeted traffic and made our work more accessible to a wider audience. This enhanced digital presence was instrumental in expanding our outreach and awareness statewide, supporting the project’s growth beyond San Diego into new communities like Eugene, Oregon. My work improved navigation, humanized data through custom illustrations, and ensured our messaging remained clear and impactful-even in sensitive sociopolitical contexts. Ultimately, my contributions helped amplify the project’s impact, foster community engagement, and make our mission actionable and understandable for everyone we serve.

Turning Big Ideas Into Clicks and Connections

Through hands-on experience collaborating with interdisciplinary teams, I’ve learned how to translate complex ideas into clear, accessible digital experiences. By focusing on user needs and intuitive design, I’ve helped organizations boost engagement, streamline navigation, and reach wider audiences. These lessons have shaped my approach to building simple, impactful websites that connect small businesses with their communities and drive real results.